This should become a sitcom!
There are some commercials that have become sitcoms in the past, the Geico cavemen come to mind. That was a nice, albeit short-lived sitcome. Watching shows on Hulu I've been served up this ad (as well as other ads in the same series). The idea is that a bunch of experienced men (in a retirement community?) guide the younger of the clan along their life paths. I don't know why, but this commercial seems to have the base for a humorous sitocom - at least one season's worth. I don't mind if they do Heineken product placement in it - just make it a sitcom. I would be interested in seeing how it translates from a 30 second spot to a full 30 minute show.