I saw, on the the STO blog, that First Contact day is almost upon us! For the event, STO will be doing the following:

Captains who participate will search the area for useful parts, just like Cochrane scavenged the pieces for the Phoenix. Using these parts in conjunction with a basic hull assembly, captains will make their own model of the Phoenix by combining engines, hull, and stabilizer parts found in various bits and pieces scattered about the re-creation of the historical settlement. Under the shadow of Zefram Cochrane’s statue, try to get the best parts possible, because the engines will make your model go faster, hull will allow it to survive longer, and stabilizers will keep it going at a better angle of launch.

No mention of what the prizes/giveaways may or may not be.  That said, when I saw this image on the STO blog, the first thing that came to mind was this scene from First Contact: