Τα πανεπιστήμιο κάνει rebranding ... ξανά... και αυτή την εβδομάδα μας έδειξαν το νέο λογότυπο και είναι μια βλακεία και μισή…κατά την άποψή μου, και την άποψη αρκετών αυτών που δουλεύουν στο πανεπιστήμιο τώρα (αν οι αντιδράσεις

A while back I downloaded Free: The future of a radical price (by Chris Anderson) from Audible.  I'm pretty sure that it's probably still free (the eBook version was free for a while but probably not anymore). In any case, with the audible app, I've rediscovered by free purchase (which is probably in some backup disk somewhere), downloaded it and started reading it. I have to say that I really

A few years back I had gone to an academic symposium on Tablet PCs of all things.One of the marketing professors had this ad as an example of something he used in his class. I remember that he said that this ad was so popular that the ad firm decided to pull the video off the internet and start asking for hefty royalties to use it.Recently I found it on youtube and it brought back memories of superbowls

1983...ακόμα δεν ήξερα τι εστί Mac...αλλά η Apple δημιούργισε ένα ενδιαφέρον κόλπο για μάρκετινγκ με το Ραντεβού στα τυφλά - Mac Edition.